WATERTOWN, N.Y. — More than 60 people filled the Hilton Garden Inn Tuesday for Social Networking & Your Business, a corporate engagement program by the Alzheimer’s Association, Central New York Chapter. The event was sponsored by Rose & Kiernan, Inc. and presented in conjunction with the Greater Watertown/North Country Chamber of Commerce.
Kim Brown, assistant director of career services for Syracuse University and one of the Central New York area’s most prolific tweeters, delivered an hour-long program on how to engage current and future clients and customers via Twitter and LinkedIn.
Brown talked about taking the next step beyond having a Facebook page and how to start conversations and make connections on other platforms. She focused on both the art and science of social networking, down to the best times to post messages. Her message was simple and one that resonated with everyone in the room: “Focus on engaging and have conversation.”
Audience questions ranged from how to handle problems on social media to the best ways to measure engagement. Brown’s presentation is shared below.
A speed networking session followed the event. Speed networking is a fast-paced event based on speed dating, where individuals are paired for a 3-minute meeting. Each has 90 seconds to pitch their product or service and make connections with potential clients. The Chapter will conduct another speed networking event in the Watertown area on June 18 at Thousand Islands Winery in Alexandria Bay.
Photos from the event will be posted later on Tuesday at our Facebook page.